الوصف
Established, founder-led gourmet fast food brand born in Cairo, built around premium burgers, wings, and a distinctive milkshake program that carved out space in a category still largely untapped in the Egyptian market. Developed with real culinary credibility — including chefs with backgrounds at international five-star properties and formal culinary training — the brand has built a loyal following and an active presence at major cultural and entertainment activations across Cairo, Ain el sokhna and the North Coast.
The business operates a multi-location footprint spanning owned branches, a franchise partnership, an operator agreement with major real estate developer such as Emaar, Marakez, Palm hills, Tatweer Misr, Morshedy Group and Alrabat Properties, with a rotating seasonal presence at some of Egypt’s most prominent beach destinations — supported by a central kitchen and commissary model that enables standardized, scalable food production across the network. A dedicated mobile catering unit extends the brand into large-scale events and pop-ups.
The concept has a proven history of strong, profitable performance, and management has been actively refining the portfolio — sharpening the locations that work best and making disciplined decisions about the ones that don’t. This is a turnkey operation with real infrastructure, a loyal customer base, and genuine brand equity already in place — offered to the right partner or owner ready to take it forward.